Introduction
Is your business utilizing the power of YouTube in your
social media strategy? If you aren’t, then it’s high time that
you do. Video promotion is become increasingly important
for marketing a business in this digital age. It goes without
saying that attaching a compelling image to your blog post
will immediately increase the chances that it will be read and
shared online. However, even these picture-perfect posts
are being set aside in favor of video, a more passive form of
information transmission. Even if you aren’t already utilizing
YouTube, you may be wondering what else you can do to
try and increase your fanbase, shares, and engagement.
When it comes to increasing awareness of your brand,
there's something intrinsically authoritative about a brand
that makes its own videos. Videos seem to lend more
credence and validity in a way that blog posts and more
traditional strategies of marketing just can't. This is
especially true since 86 percent of modern consumers suffer
from what is known as ‘banner blindness.' This means that if
you want to reach your target audience, then you have to
find a different way to advertise online. Creating your own
videos and utilizing the power of YouTube can help to turn
your business into an authority in your industry.
Video personalizes your brand in a way that images or the
written word just can't. If you cast yourself in your videos, it
will allow your audience to get a better sense of the person
behind the business long before the video is over. Video can
add a personal touch to your brand like no other medium.
4. Create Different Types of Content To build your authority on YouTube, you need to create videos that get a lot of views, and you need to increase your number of subscribers. This means that you need to produce the kind of videos that will garner a lot of attention. While we discussed creating funny and entertaining videos earlier in this piece, there are other kinds of video formats that have been proven successful on YouTube. To be a smart brand marketer, you need to know which types of videos are most popular and understand how you can develop your videos around these trends. Creating different kinds of videos around your product or service will keep your viewers interested and coming back for more. Here are some of the most popular types of content that you can create for your YouTube channel to help build your authority Conclusion YouTube has always been a source of entertaining content for viewers around the world. However, over the last several years, it has also started to stake its claim as a powerful and essential tool for marketing a business. In fact, nearly half of all companies plan to add YouTube to their marketing strategy over the next year according to a recent report by the State of Inbound. For smaller and medium-sized businesses, YouTube can be an excellent way for you to build brand awareness and increase your authority in your industry. With these five, simple strategies, you can establish a YouTube channel that will get noticed and continue to bring new audiences to your business and help you build your authority in your niche. If you aren't already active on YouTube, what are you waiting https://a.co/d/ariGHdR
